Fayat Group

CHALLENGES

The biggest hurdle was crafting a design that gave individual space to each of the six brands without diluting Dynapac’s central presence - since the diary was being led by the Dynapac team. Ensuring visual balance, following brand guidelines, and conceptualizing a cover that incorporated all product categories added further complexity. Add to that the task of keeping things fresh after 7 years of working with the brand - creativity couldn’t afford to go on autopilot.

SOLUTIONS

We developed a design that was both structured and symbolic. The final cover art ingeniously wove all the product visuals into the Fayat Group emblem, turning the logo into a storytelling device. Inside, each division was given its own dedicated page, striking the right tone between consistency and individuality. The diary’s layout was also intentionally designed for seamless vcalendar adaptation - allowing the concept to evolve into a practical and visually striking desk calendar. This ensured extended visibility and usability throughout the year.

Insert pages leaned into product-centric storytelling, highlighting innovation across brands. With more than 1000 copies printed for customers, dealers and employees, the diary became a vibrant brand representation - blending practicality with pride.